How to develop your QMS if you are customer focussed

Do a customer satisfaction survey to hear the Voice of the Customer
Define the customer requirements as CTQs or specs
Identify the processes that contribute to each CTQ characteristic
Define process performance indicators for each process
Measure and monitor all the process performance indicators. Know where you stand now
Set targets for improvement for each process performance indicator

Do a RCA for each low performing process indicator
Take CA to improve the process
Measure process performance indicator again
Repeat the cycle again to improve effectiveness of processes

for profitability, efficiency of processes must be improved too